The Starting Point: A Technically Broken Site
When this Mumbai-based B2B logistics client came to us, their domain authority was 8, Core Web Vitals were all in the red, and their top-ranking keyword was just their own brand name. Monthly organic sessions sat at 1,400. Six months later that number was 5,880 — a 320% increase.
The Three-Pillar Strategy
- Technical foundation: fixed crawl errors, implemented schema markup, moved to server-side rendering, compressed images to WebP — LCP dropped from 8 s to 1.8 s
- Content engine: published 2 long-form cluster articles per week targeting bottom-of-funnel logistics keywords with ≥500 monthly searches and KD below 30
- Authority building: secured 18 editorial backlinks from Indian logistics and supply-chain publications through a data-driven PR campaign using our proprietary freight index
The compounding effect of all three pillars working together is the real insight here. Technical fixes alone gave a 40% traffic bump in month one. Content started kicking in from month three. Link building amplified the content gains from month five onwards. Organic SEO is a flywheel — the key is to keep every component spinning simultaneously.